Lisa has spent her career working in sports, primarily in marketing & social media with additional experience in partnership marketing and PR including college & action sports, sports agencies, Major League Lacrosse, Olympics and extensive experience in professional and international soccer.
In October 2014, Lisa joined the digital team at Wasserman Media Group in the team sports vertical, focusing on successfully managing athlete brands, creating innovative campaigns for brands in sports, consulting for teams and generating revenue through digital and social media. Prior to Wasserman, Lisa worked in a similar capacity as a digital consultant for her company, fansource strategy, as well as managing digital and social media for the LA Galaxy for four very successful seasons (including two championships!). Before specializing in digital, Lisa honed her soccer skills with the Chicago Fire, wearing multiple hats within the marketing department.
A former gymnast and Northwestern University cheerleader, she's a bundle of energy and positivity with a passion for photography, travel, sports, fitness & health. A native Chicagoan, Lisa migrated to LA in 2010 where she continues to take countless sunset photos (infuriating her Midwest and East coast friends) and cheer on all Chicago sports teams.