Steve DeLay has spent more than 20 years in the team sports business working at all levels including the NBA, NHL, MLB and minor league baseball. His main experience is in operating teams and enhancing revenue streams with a focus on ticket and sponsorship sales.
Steve spent the last twelve years with Mandalay Baseball Properties as Chief Marketing Officer primarily overseeing ticket sales and sponsorship sales for all of Mandalay’s teams. DeLay was also Mandalay’s primary point person for start ups and turnarounds for Mandalay overseeing the turnaround of the Las Vegas 51s, Staten Island Yankees, Scranton/Wilkes-Barre Yankees and the start up of the Winston-Salem Dash and BB&T Ballpark.
He also oversaw Mandalay Sports Consulting, a division of Mandalay set up to assist teams, colleges and other sports entities with revenue production including sponsorship sales strategy, naming rights, ticket sales strategy and training, suite sales strategy and training, game entertainment and facility management.
Prior to his time with Mandalay, DeLay spent three years as the Vice President of Sales for the Los Angeles Kings NHL franchise helping develop the plans to open Staples Center. He was also Director of Group Sales for the New Jersey Nets where he created group ticket programs that became the model of group sales in the NBA in the mid-90’s. Prior to the Nets, Steve helped the Cleveland Indians open Jacobs Field working in both ticket sales and facility operations.