AJ Maestas is the founder and President of Navigate Research, formerly Navigate Marketing, an agency dedicated to measurement, research and sponsorship ROI. Maestas built his expertise while working with hundreds of sponsorships spanning all of the major leagues and sponsorship categories of note. After starting his career with the NASCAR primary car sponsor Yellow Transportation he served as IEG’s Senior Manager of Valuations and then at rEvolution as their Director of Marketing. His professional experience includes working with the sponsors, properties and agencies of the NFL, NBA, MLB, MLS, NHL, AVP, NASCAR, IRL, Champ Car and NCAA.
Maestas is a guest lecturer and adjunct professor at a number of graduate programs and frequently speaks at industry conferences on the topic of research and measurement. Maestas received his M.B.A. in Sports Business from Arizona State University and his B.A. in Finance from the University of Washington.
Navigate is the industry leader in conducting research, measurement and analysis of sponsorships in sports and entertainment. Based in Chicago, we specialize in custom market research studies and sponsorship valuations. Navigate has measured sponsorship ROI and effectiveness for hundreds of sponsorships and has valued over $2 billion in sponsorship transactions on behalf of both brands and properties. www.navigateresearch.com