This is the second article in our new Event Presentation category, including recent research on successful contests.
It’s amazing for me to see so many contests poorly presented and executed during events at all levels of sport , including high school, college, and professional. Some people say they realize their contests are less than desirable but that’s what their sponsors wanted. Others argue they just don’t have the budget and/or resources necessary to develop successful contests. Regardless of the excuse, the bottom line is every contest you present to the people attending your event represents your brand. By showcasing a contest that does not meet your organization’s standards, you jeopardize your event presentation and your organization’s reputation. I realize this sounds a little dramatic, but the reality is it’s true. Our job is to enhance the experience of those attending our events and prevent people from forming negative impressions regarding our brand.