By Jeremy Zimmer, Director of Social Media, Pittsburgh Penguins
Taking advantage of new media opportunities is important for all sports teams. Fans are passionate and want to consume team-related content around the clock. However, as technology advances fans are increasingly consuming content on their own terms. What I mean is that teams can no longer expect fans to proactively seek out official team websites. Fans are accessing content in a variety of places including Facebook, Twitter, mobile websites, mobile apps, rumor sites, fan blogs, YouTube, message boards, etc. Teams need to develop and implement cross-platform strategies which acknowledge and take advantage of these opportunities.