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Issue 3

Sun, 03/13/2011 - 17:24
Jared Frank

Suns find harmony between suites and social media

By Jared Frank, Editor of SEAT Magazine, Association of Luxury Suite Directors

The Phoenix Suns are leveraging a dedicated and active fan base, which includes 357,000+ “likes” on Facebook and 57,000+ “followers” on Twitter, to attract new marketing partners and potential suite holders through their new Suite and Social Night packages. The offerings target small, Phoenix-area businesses that might not have the budget to go out and purchase a TV, radio or print media advertising package. “Not every business is a national brand with a large advertising budget,” says Mandy Medsker, Digital Sales Executive for the Suns. “But at $7,000, we’re giving [Suite and Social Night customers] the option to get in and grab a piece of the pie at an affordable rate.”

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Sun, 03/13/2011 - 17:02
Bill Glenn

Jersey Sponsorship Value: Thinking About the Unthinkable

Jersey sponsorships. What once was unthinkable is now inevitable. It’s commonplace in England’s Barclay’s Premier League (EPL) and, perhaps predictably, Major League Soccer is at the forefront of the movement in the U.S.

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Mon, 03/07/2011 - 12:12
jgraydon

Launch Your Imagination: Announcing the 2011 “Launch” Awards

“Imagination is more powerful than knowledge.” Albert Einstein

My friend Tim DeLaughter, lead singer for Polyphonic Spree, is one of the most creative people I’ve ever met. Not too long ago we were talking about providing inspiration and encouragement to the dreams of those we are blessed to lead. Tim shared with me his thoughts on how creativity is so often stolen from us early on.

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Fri, 03/04/2011 - 14:57
Kirk L. Wakefield

Is using Groupon to sell tickets a good idea? Part Two: The Study

Is using Groupon to sell tickets a good idea? We asked this question earlier (Volume 7, Issue 2), noting some possible benefits of using online group sales intermediaries such as Groupon. The advantages are (1) subscribers to these services self-identify as price-sensitive shoppers and can be efficiently targeted through online media, (2) revenue can be directly attributed to and measured via each campaign with relatively little internal effort, (3) offers are effectively and attractively presented with sufficient information for the buyer, and (4), teams generate new leads and referrals.

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Tue, 03/01/2011 - 15:24
Jeremy D. Walls

A Leader Worth Following: Professionally & Personally

Author Andy Stanley once said, “To become a leader worth following, you must give time and attention to the inner man.”

In conversations with several industry leaders regarding the ongoing battle to find a life/work balance, many expressed frustration with being a “B” in all areas of life: at work, at home, in relationships, taking care of health, etc. I can relate. One theme continued to surface during our conversations: It’s easy to find a leader we admire professionally or personally (e.g. husband/wife, father/mother, and friend). But, it becomes a lot tougher to find leaders who exemplify what we hope to be professionally and personally.

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Tue, 03/01/2011 - 12:19
Matt Bowman

How to empower your sales force

As the new department head of the Oklahoma City Thunder’s Ticket Sales team during the 2009-10 season, I was chomping at the bit to implement what I thought were new and improved processes I had been dreaming of instituting during my years as a sales representative. It was finally my turn to show how my experience making cold calls, setting appointments and closing deals could result in making our team more efficient and effective and ultimately blow our sales goals out of the water.

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Sat, 02/05/2011 - 20:49
Tracie Hitz

Street Smarts vs. Book Smarts: Having Both Makes You a Top Candidate

Most successful sports professionals wouldn’t stand a chance if they put their first resumes up against the college graduates this Spring. The industry continues to get more competitive every year and the young professionals are responding by finishing their undergraduate studies with four years of experience volunteering for sports organizations. These are the people landing the internships and entry-level positions, which leaves everyone else scrambling to figure out their next move.

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