Renewing season tickets is as much about relationships as it is about the product on the field.
At least this is what executives from the Miami Heat might argue after they created an internal rewards programs that directly contributed to a 25 percent higher renewal rate from accounts not in the program.
The topic of complimentary tickets is one that varies greatly by a number of factors ranging from market philosophy to the feelings of a team’s executives. However, it is obvious that complimentary tickets can be both a positive sales tool and seriously damaging to maximizing revenue potential and the perceived value of tickets.
Last week, the telecommunications industry faced a myriad of changes to their business from a policy implemented by the Federal Communications Commission. Line Number Portability (LNP) gives consumers the right to switch wireless phone carriers without risking losing their phone number.
Wireless phone companies are already attacking each other with advertising and marketing blitzes as they brace to react to LNP.
“Expect advertising and overall competition to get even more vicious,” said Patrick Comack, an analyst for Guzman & Co. “2004 will be an all out marketing war.”
Every sponsorship sale has to start somewhere and for most executives, it still starts with a cold call.
Last month’s Report outlined how sponsorship executives view cold calls and advice they have for sponsorship sales executives. The aim of this Report is to demonstrate successful approaches from executives making the calls by understanding how they prepare for the call, leave voice messages, build relationships and set up meetings with prospective sponsors.
