The customer is always right.
It’s arguably the first rule of any business.
However, we are all guilty of forgetting from time to time this simple, yet invaluable, lesson.
The theme of this month’s issue examines this rule and applies it to both forward-thinking visions of sponsors and band-aid plays for ticket sales.
For sponsors, corporate decision-makers are feeling increased pressure to create successful sponsorships. A domino effect, if properties are listening, is the more common inclusion of performance clauses in deals to spur their confidence and help them to sign.