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Volume 6

Mon, 10/05/2009 - 14:24
Dan Migala

From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

I had the honor of delivering the keynote speech at last month's NACMA conference. While sharing anecdotes on the current state of sponsorship, I said simply, "Now is not the time to borrow ideas from other universities. It is the time to dream big. Dream up new campaigns. Dream up new revenue streams. Dream up new sponsorship ideas."

And it is my dream that this month's issue and our ever-growing archive section continues to help turn those dreams into realities as we all collectively tackle the pursuit of new revenues.

- Dan Migala

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Sun, 10/04/2009 - 14:21
Dan Migala

Road Trip: NASCAR Drives Business from Other Sponsors

After a day of business meetings in Charlotte, N.C., in May that brought together executives from Fortune 500 companies including United Parcel Service, Coca-Cola and Sprint Nextel, it was time to unwind. But the executives were not, as is their wont, transported to a golf course.

Instead, they were whisked to a setting decidedly less familiar to cufflink-wearers: a go-kart track.

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Sat, 10/03/2009 - 14:20
Dan Migala

Many Happy Returns: Sponsorship Measurement Strategies

The sponsorship industry has advanced a great deal since the time the phrase "sponsorship can't be measured" typically went unchallenged. As all aspects of the industry have grown more sophisticated, and as the dollar value and prominence of partnerships has grown substantially, the need for accountability has become vitally important.

We are hearing questions such as: Can I measure the impact of my sponsorship activation?

What is the return on my venue naming rights deal? As a property, how can I demonstrate return to the sponsors of my event? And the list goes on.

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Fri, 10/02/2009 - 14:18
Dan Migala

Connecting with Fans: How the NBA is Using Social Media

It should come as no surprise that the entire sports world is reaching out to fans with social media tools. But just how engaged are these groups with the latest in communications technology? Because the National Basketball Association (NBA) is in the thick of its playoffs, we’ll use them as a guinea pig.

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Thu, 10/01/2009 - 14:16
Dan Migala

It's the Law: Florida Toughens Up Its Ticket Scalping Laws to Help Consumers

Florida Gov. Charlie Crist has signed into law a new ticket resale bill that requires Internet brokers to offer better guarantees, outlaws the sale or use of "bot" software, and makes it illegal to scalp tickets to charity events.

The bill, SB746, also aims to protect smaller venues with capacities under 3,000 from having tickets to their events scalped. There are about 14 of such theater-type of venues in the state.

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Sat, 09/05/2009 - 14:15
Dan Migala

From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

June brings the official start of summer and with it hopes for sunnier days both in terms of weather and in our business.

This month's issue is no different with a great forecast for increased spending in sponsorship as well as a look into the WNBA's Phoenix Mercury securing a jersey sponsorship.

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Fri, 09/04/2009 - 14:11
Dan Migala

Deal Locked Up: Mercury Stitch LifeLock to Jersey Deal

The Phoenix Mercury have sold the naming rights on their uniforms to identity theft services company LifeLock Inc. — cementing what is believed to be the most lucrative sponsorship deal in the WNBA and opening the door for sports franchises to tap into a traditionally taboo revenue stream.

The Mercury name, pictured front and center on the uniform, will be replaced with the LifeLock insignia. A small Mercury patch will be stitched on the upper left portion of the uniform, across from an Adidas symbol on the right.

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Thu, 09/03/2009 - 14:10
Dan Migala

Future's So Bright: Sponsorship Sees Uptick

Thanks to the recession and criticism from U.S. Representative Barney Frank, the sponsorship business has been under a cloud for most of the year. As a result, a number of companies have cut back their activities in the sector or pulled out altogether.

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Wed, 09/02/2009 - 14:08
Dan Migala

New York Yankees: Organizaiton in Transition or Case Study in Baseball Management

Each morning, as Americans gently rub the sleep from their eyes and reach for their first cup of coffee, they are immediately presented with the sobering realities of an economy immersed in turmoil and disarray. Tales of banking failures, corrupt investment scandals and the daily plummeting of the Dow Jones Industrial Average are no longer story lines for a psychological thriller concocted by Hollywood movie executives at 20th Century Fox.

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Tue, 09/01/2009 - 14:07
Dan Migala

Aspiring Move: Georgia Tech Outsources Tix Dept

Georgia Tech has hired The Aspire Group to handle ticket sales for football and men’s basketball in what is believed to be the first case of a university outsourcing its ticket operations, a move that could start a significant trend as schools look to outsource more athletic department business.

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