Last month, The Migala Report examined the sponsorship plans for a number of Olympic partners. This month, the focus turns to simply one team: USA Basketball (USAB).
With arguably another dream team fielded on the court, its 15 sponsors are equally compelling. With a series of activation programs, customized-content, grass-roots elements and retail promotions, there are numerous concepts worth studying.
The State Farm USA Basketball Challenge saw the insurer branding its name to last month's USAB game versus the Canadian national team in Las Vegas.