As we turn the page to a new year, I wanted to look back at 2013. Here is a sampling of what I learned this past year and continue to learn more about in 2014.
1. The importance of game day atmosphere. With greater TV exposure, fans now have a choice to stay home on their couch or attend the game. We have to continue to find ways to keep fans attending our games. Wi-Fi technology isn’t the only answer. Fans will continue to want more from us in terms of entertainment value before, during and after the game. Teams and schools are learning that winning isn’t the only answer.
2. Social media is about content and how to engage your fans. While the number of followers you have for each channel has some merit, the most important thing to look at is how you are engaging your followers. As Facebook has admitted earlier this month, it will be harder for your fans to see your content unless you pay to advertise. Therefore, getting them to share and like your posts will be critical to getting them seen organically.