It seems as if in today’s technology age everyone who has an opinion can voice it if they so choose. Finding a platform isn’t difficult, as every corner of the internet provides the ability to post your thoughts. Less than a decade ago your opinion could only reach as far as your inner circle, but now there are endless number of blogs, forums, and websites waiting for people to post their thoughts. You can get online right now and post your thoughts, opinions, and views for hundreds, if not thousands of "friends.” And that's just the beginning, as hundreds of their friends can also view your opinions and make comments or pass on a link to what they’ve read. Then there is Twitter, which allows you to reach people that just a few years ago would've been unimaginable. Social Media, and specifically Twitter, have helped create the largest marketplace ever, giving each of us the ability to reach hundreds of millions of profiles within a matter of seconds. Today our reach is only stymied by our lack of creativeness instead of our inner circle. That begs an interesting question from a sales perspective. Knowing the power of social media and the impact it has on our business, do we curb this ability or do we embrace it?