The Ultimate Toolkit to Sell the Last Seat in the House is like a Swiss Army Knife...different tools to use for all parts of your daily ticket sales life.
Between the two of us, Jon Spoelstra and I have been part of more than 2,500 sellouts. Sellouts in the NBA, NHL, Minor League Baseball and Major League Baseball. We've both consulted with numerous other teams, colleges and special events about selling tickets.
One thing was constant across all those sellouts and teams.
"To be truly successful selling tickets, you have to maintain a relentless focus on the fundamentals."
Those fundamentals aren't how to sell a boatload of tickets via Twitter. It isn't how to use dynamic pricing to maximize gate receipts for one game. It's not launching a wonderful new app. The fundamentals are really quite simple.