The Migala Report

Blogs

Issue 8

Tue, 08/05/2008 - 09:59
Dan Migala
No Comments

From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

Can we do…?

This was one of the many takeaways from my participation in the Arizona Diamonbacks B2B Sponsor Summit last week. This rhetorical question was the foundation of a meeting that brought together executives from the club’s sponsor roster.

Sponsors asked, “Can we do a ticket promotion tied our sponsorship?” Another asked, “Can we do a shared promotion with another sponsor in the room?”

The mindset of possibility that the Diamondbacks establish for their organization is clearly contagious and I hope this same feeling is created with this issue as with every month.

Read More+
Mon, 08/04/2008 - 09:58
Dan Migala
No Comments

Case Study by Sports Media Challenge: 7 Radical Rules to Leverage Online Sports Fan Buzz

What was once a renegade marketing platform, word-of-mouth marketing is quickly becoming a mainstream outlet for teams.

Media entities like blogs are becoming an ideal channel to monitor fan behavior while opening up new non-traditional revenue streams.

The following is a case study provided by Sports Media Challenge, the leaders in monitoring and measuring consumer generated media.

This story was originally published on May 4, 2008.

Read More+
Sun, 08/03/2008 - 09:57
Dan Migala
No Comments

Setting Objectives: How to Determine Sponsor Objectives, Define ROO Metrics, Satisfy Stakeholders and Close Deals

There is no question that closing major sponsorship deals has gotten more challenging in recent years. Brand managers are looking for sponsorship packages that go beyond logo placement and tickets. Today’s brands are seeking properties which allow them to connect with consumers and turn customers into brand advocates. Purchasing departments are looking for metrics that will indicate return on marketing investment. C level executives are worried about the strategic role of sponsorships in their overall marketing portfolio.

Read More+
Sat, 08/02/2008 - 09:55
Dan Migala
No Comments

I Want My $2: Blue Jays Ticket Promo Doubles Trouble

Be careful what you wish for.

This might be one of the lessons the Toronto Blue Jays learned recently as a $2 ticket promotion worked a little too well.

The team is considering scrapping a promotion that gives fans upper deck tickets for $2 after several fights broke out in the stands.

Team president Paul Godfrey said Wednesday that no alcohol will be sold in the upper deck for the three remaining $2 games this season, May 6 against Tampa Bay, May 20 against the Angels, and June 10 against Seattle.

Read More+
Fri, 08/01/2008 - 09:55
Dan Migala
No Comments

Draft Notice: Timberwolves Generate Buzz with Season Ticket Promtion

In recent years, publicity stunts and generating buzz has fallen under the job description of many ticket sales directors.

Just ask the Arizona Diamonbacks who last Fall were able to create a wonderful community relations program that gave away free season tickets to deserving families with financial need. The club parlayed this publicity, and earned some great goodwill with the community, into the opportunity to discuss season ticket plans.

Last month, the Minnesota Timberwolves followed suit in the ticket publicity game with a successful promotion of their own.

Read More+
Developed by Old Hat Creative Content Provided by Baylor University