The Migala Report

Join the report >>

To prevent automated spam submissions leave this field empty.

Forgot your password?

Issue 4

Sat, 04/05/2008 - 09:36
Dan Migala

From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

In the spirit of the New Year, I wanted to share with you six virtues of sponsorship that I used as the opening speech to this year’s Baseball Winter Meetings. My hope for attendees to the meetings was to simply inspire more innovation in sponsorship and I hope it helps you to feel the same as you start the New Year.

Six Virtues of Sponsorship

1. Remember the Golden Rule: Treat sponsors like you would want to be treated.
2. Build a reputation of kindness for your organization.
3. Enhance, don’t interrupt the consumer experience with your sponsorships.

Read More +
Fri, 04/04/2008 - 09:36
Dan Migala

Garbage Pail Kids: Rams Creativity Shows Path to Landing Waste Management

In an era when sponsors are seeking more than simply physical inventory, the St. Louis Rams are showing they not only recognize this trend but understand how to incorporate it into a creative sponsorship.

This notion is the foundation of their new new, three-year, low-seven figure deal with Waste Management.

While the deal includes traditional inventory, the attractiveness of being associated with the team’s new 4R environmental platform as much as the team itself.

Read More +
Thu, 04/03/2008 - 09:35
Dan Migala

Sponsorship Symbiosis: Merging the Heart and Mind

0 years ago, it was very common for a sponsorship deal to be finalized in part of a brand executive’s love of a particular organization or sport.

In the tougher economic times that followed 9/11, a new period emerged as these same deals were being completed by a more quantifiable decision-making process.

As we begin the new year, a new era of sponsorship is slowly emerging and it warrants this brief history lesson to understand how decisions will be made as we enter this new period.

Read More +
Wed, 04/02/2008 - 09:34
Dan Migala

Bulk Sales: Teams Find Ticket Sales Stack up at Costco

Five NBA teams have partnered with Costco that allows the wholesaler’s members to buy game tickets through the retailer’s Web site at a discounted price

The New Jersey Nets, Orlando Magic, Portland Trail Blazers, Seattle SuperSonics and Washington Wizards are the first teams to sign up for the program.

“The reach of Costco is phenomenal,” said Chris Granger, senior vice president with the NBA’s team marketing and business operations department. “Any time we can aggregate value-minded and entertainment-minded buyers, it’s a perfect match.”

Read More +
Tue, 04/01/2008 - 09:33
Dan Migala

Loyalty Rewards: Diamondbacks Evolved Variable Pricing to Benefit Full-Season Subscribers

It’s no secret that most team executives will say that full-season ticket holders are their most important customers but the Arizona Diamondbacks might be the only team that shows it.

This report examines a new pricing policy introduced this month by the Diamondbacks that provides fans who make a full-season commitment with at least a 50 percent discount from the regular price.

Discount-Backs

Fans purchasing or renewing full-season ticket packages for the 2008 season will receive at least a 50-percent discount over premier single-game ticket prices.

Read More +
Developed by Old Hat Creative