This weekend, we "fall back" with the ending of "springing head" to daylight savings time.
Depending on your perspective, or perhaps even your personality, the time change signals either the ending or beginning a new season.
I can't help but think of the parallel of what many of us team marketers experience with the start of or the end of our respective sports seasons.
Regardless of what cycle your team is falling under, it is a fitting time to ask yourself (and your staff) these questions:
1. Are we "falling back" on the same marketing ideas?