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Volume 5

Fri, 12/05/2008 - 10:23
Dan Migala

From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

Timing is everything.

This simple observation of life has deeper meaning in the ideas outlined in this month's issue.

The Dodgers test Father Time by moving up their season ticket renewal deadline with a price freeze enticement. Some MLS are taking advantage of the time it takes to build a new stadium and creating incremental sponsorship revenue with new inventory. And, the National Baseball Hall of Fame takes us on a timeless journey into the history of baseball promotions that appears right on time as we head into the baseball playoffs.

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Thu, 12/04/2008 - 10:22
Dan Migala

Too Much Fun?: No Such Thing at the Ballpark

Promotions and baseball have gone hand-in-hand for more than 100 years

The following story will be featured in the Museum's fall issue of Memories and Dreams, the official magazine of National Baseball Hall of Fame and Museum members, as part of a salute to the history of baseball promotions.

When it comes to minor league baseball, too much promotion is never enough.

Consider: The Nashville Sounds hosted 125 promotions over the course of 75 home games in 1979. And today, minor league baseball teams continue to rely on such strategies to bring the fans to the stands.

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Wed, 12/03/2008 - 10:20
Dan Migala

Tool's Gold: MLS Teams Sign Construciton Sponsorships

Rule #1 of a great sponsorship is arguably to create a genuine association between a brand and the property.

This lesson, while simple on paper, is often times complex to execute. Several Major League Soccer teams have borrowed this philosophy and appeared to unlock a new revenue stream through unique sponsorships tied to stadium construction projects.

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Tue, 12/02/2008 - 10:19
Dan Migala

If They Don't Win It's A Shame: Stanford Ticket Offers Promises Guarantee

Guaranteed win nights are fairly common at the minor league level for one specific night but never before has a team with more than 50,000 seats to fill adapted this strategy and for an entire season.

Desperate times call for desperate measures and this is the situation the Stanford University football team finds itself in as they launch its bold ticketing campaign.

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Mon, 12/01/2008 - 10:18
Dan Migala

Timing is Everything: Dodgers Jumpstart Early Renewals

In another sign of economic realities, teams are finding creative ways to maintain consistent cash flow while simultaneously achieving renewal goals.

The Los Angeles Dodgers created a new offer for season ticket holders they expect will achieve both.

The message is simple: renew for next season early and ticket prices will not change.

The offer expires September 5th and applies to full-season and partial-season ticket package. The enticement is a direct reflection of the sluggish economy said Dodgers Chief Operating Officer Dennis Mannion.

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Wed, 11/05/2008 - 10:16
Dan Migala

From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

Creative.

What was once an add-on to any revenue-generating strategy is now officially a necessity.

The combination of sluggish economic conditions and increasing competition for dollars and attention is forcing teams to add color to every offering they produce.

The need for increased creativity is the foundation of every topic covered in this month’s issue. Driven by MLB’s creative ticket packages, the Nationals zoo partnership and the proactive approach of USA Basketball sponsors; the era of creativity is upon us.

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Tue, 11/04/2008 - 10:16
Dan Migala

Dream Team: USA Basketball's Sponsor Lineup

Last month, The Migala Report examined the sponsorship plans for a number of Olympic partners. This month, the focus turns to simply one team: USA Basketball (USAB).

With arguably another dream team fielded on the court, its 15 sponsors are equally compelling. With a series of activation programs, customized-content, grass-roots elements and retail promotions, there are numerous concepts worth studying.

The State Farm USA Basketball Challenge saw the insurer branding its name to last month's USAB game versus the Canadian national team in Las Vegas.

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Mon, 11/03/2008 - 10:15
Dan Migala

Animal Instinct: Nationals Lasso Zoo Deal

The Washington Nationals have entered the monkey business.

Literally.

The Nationals and Mid-Atlantic Sports Network (MASN) have partnered with the Smithsonian National Zoo for a Panda Webkinz giveaway with a charitable benefit of ticket sales in select sections.

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Sun, 11/02/2008 - 10:14
Dan Migala

Family Matters: Family-Oriented Promotions and Ticket Programs

The following is a compilation of special ticket offers created by MLB teams this season:

Arizona Diamondbacks

* 19,000 seats are now priced at $15 or less for non-premier games. Additionally, more than 5,000 seats are available for $5 or less to non-premier games.
* Bleacher seats are $15 for all games during the season.

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Sat, 11/01/2008 - 10:11
Dan Migala

Fueling Creativity: Economic Conditions Spark Creative Ticket Packages

Current economic conditions continue to dominate headlines and closed-door conversations among team staffers responsible for revenue-generation.

How to recognize and respond to the challenging economic is a task that every ticket seller is facing at this time. With the highest volume of tickets and games of any sport, Major League Baseball teams have responded with a variety of value-added tickets and unique ballpark promotions to entice cost-conscious fans.

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