The Migala Report

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Ticket Sales & Service

Tue, 01/31/2012 - 10:56
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Social Media: Do we curb it or embrace it?

It seems as if in today’s technology age everyone who has an opinion can voice it if they so choose. Finding a platform isn’t difficult, as every corner of the internet provides the ability to post your thoughts. Less than a decade ago your opinion could only reach as far as your inner circle, but now there are endless number of blogs, forums, and websites waiting for people to post their thoughts. You can get online right now and post your thoughts, opinions, and views for hundreds, if not thousands of "friends.” And that's just the beginning, as hundreds of their friends can also view your opinions and make comments or pass on a link to what they’ve read. Then there is Twitter, which allows you to reach people that just a few years ago would've been unimaginable. Social Media, and specifically Twitter, have helped create the largest marketplace ever, giving each of us the ability to reach hundreds of millions of profiles within a matter of seconds. Today our reach is only stymied by our lack of creativeness instead of our inner circle. That begs an interesting question from a sales perspective. Knowing the power of social media and the impact it has on our business, do we curb this ability or do we embrace it?

Tue, 01/03/2012 - 11:00
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Should you add Live Chat to your website to drive ticket sales?

The world is changing due to the Internet, social media and the ability to instantly get information, whether it is news of the day, the best deals or an answer to your question. Businesses and individuals are finding new ways to stay connected with those they care about; their customers, family and friends — virtually everyone. Sports teams are no different. They’re always trying to keep in touch with their customers and fans

Fri, 12/02/2011 - 14:27
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How to Amplify Your Sales Using Sports Hospitality (Premium Seats)

More clients should invest in sports hospitality because it is a fun and an effective tool to amplify their sales. What is sports hospitality? Stated simply, sports hospitality refers to premium tickets (i.e., suite and club) and the accompanying food and beverage and entertainment. Fortune 500 companies use it because it works and as a sales rep for premium seats or ticket packages can use it to help build your clients’ businesses.

Mon, 10/31/2011 - 11:43
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Eight Simple Steps to Generate ROI on Premium Seats

By Bill Boyce, President, Texas Legends

You need to know how and why premium seats work because it will help you generate a return on your premium seat investment. We all know that to increase sales we need to establish and strengthen strategic relationships through meaningful touch points. A general rule of thumb in selling B2B is that you need:

• 10 contacts to get one appointment
• 4 appointments to get one prospect
• 2 prospects to get one sale

Thu, 09/01/2011 - 10:35
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Lead Scoring and Nurturing: Creating a Simple Plan for Success

How would you feel?

--If you were to stay at a hotel one night and the following week a representative calls with an offer for a three week premium vacation at their hotel.
--If you’re at the mall and you enter to win a new car and the next week a representative calls to let you know that, unfortunately, you didn’t win, but he can sell you a new car for a “great deal.”

More often than not, a feeling of irritation or annoyance would enter your thoughts. Next time you see that brand of hotel or automobile, you would think about this interaction with them.

Wed, 06/29/2011 - 10:22
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Ever second-guess a general manager? Four principles for putting together a good team

Every person who works in sports loves sports and most think they can be a general manager. They read the sports pages and talk around the cooler about how lousy of a job the local team’s general manager is doing. It’s easy to judge others from a distance.

Think further about this. If you are a hiring manager, aren’t you, in essence doing the same job as a sports general manager? Haven’t you made that “can’t miss” hire who interviewed well but didn’t deliver on the (sales) floor? And if you have a stingy HR department that is over processed, you may as well be working with contracted employees since you can’t move the bad ones onward and outward. Seems like you might be stuck with the roster that you drafted (hired). Not so easy to be a general anymore, huh?

Tue, 05/03/2011 - 08:00
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Using Groupon: A ticket sales manager's perspective

The wildfire associated with online group sales intermediaries Living Social and Groupon has generated unbelievable buzz world-wide and has been written about by every media publication, including those of us who work in sports. The phenomenon has grown so much that social giant Facebook has recently joined the fray and started its own discount apparatus. Its popularity is undeniable and the deals are hard to resist. As a consumer, there’s a lot to love with this wave. Who doesn’t want discounted cupcakes, massages, boot camp workout classes, sushi, or even discounted tickets?

Tue, 02/01/2011 - 13:50
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What you don’t learn in school – Managing Up!

As a student, you learn many of the processes that will be the foundation for your career. It is undeniable that the degree you are working towards brings great value to you and to your future employer. With that said, there are aspects of your future career that most learn on the job. “Managing Up” is one of those skills that you learn little about, but will become a significant factor to your success.

Mon, 01/03/2011 - 15:10
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How are You Driving Referrals?

In the world of sales, sometimes the difference between a good salesperson and a great salesperson is a matter of a simple question. "Who in your network of friends and family or colleagues can I contact to get them set up with seats next to you?" As simple as this may seem, most of us fail to ask this question. We'll make 100 calls a day, omit this question, and then be disappointed if we haven't sold anything.

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