New sponsors are the lifeline of any sports property’s growth. New sponsors don’t grow on trees or show up on your doorstep. Instead, sales executives have to use innovative approaches to get their attention and ultimately their business.
The aim of this Report is to showcase how the San Diego Chargers creatively identify new prospects and begin a relationship with these companies.
For the San Diego Chargers corporate sales staff, cultivating and cold calling sponsors are not mutually exclusive activities.