The Migala Report

Blogs

Issue 11

Mon, 11/05/2007 - 16:43
Dan Migala
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From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

I attended the Induction Ceremonies at the National Baseball Hall of Fame this weekend and could not help but think of a parallel to this month’s issue.

I’m standing in the lobby at the famed Otesaga Hotel in Cooperstown among the greats of the game and felt out of place. Unlike attending a sports marketing event like the National Sports Forum where everyone feels right at home, I initially felt like a stranger because there were no familiar friends.

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Sun, 11/04/2007 - 16:43
Dan Migala
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Phone Orders: Rangers Go Mobile With Ticket Sales Tool

The Texas Rangers encourage fans in their advertising to put down their BlackBerries and go see a game. That might change now that the team is using a new service that will make the mobile phone your ticket to the game.

The Rangers are one of a few MLB teams to use Tickets@Phone, a technology that transfers a barcode to a mobile phone device that is then read by a scanner to enter a game.

The team expects the technology to help cater to busy baseball fans who are looking to avoid will-call window lines or don’t have time to buy and print tickets online.

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Sat, 11/03/2007 - 16:42
Dan Migala
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Not in the Red: How to Grow Attendance Even With a Losing Record

Bill Veeck famously said, “You can control everything about the fan experience except what happens on the field.”

Never was a quote more telling than what the Cincinnati Reds are realizing this season as the team have been in last place for more than two months but have seen a rise at the box office.

The aim of this Report is to simply learn how the Reds are achieving this result and lessons to apply to other franchises.

Numbers game

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Thu, 11/01/2007 - 16:39
Dan Migala
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Survey Says: An Overview of How to Survey Fans On-Site

Whether you are a sponsor or a sponsee, data collection is a critical component to measuring the impact of a sponsorship. Many of our subscribers go as far to say surveying on-site is still one of the best ways to gauge how a consumer feels about a company and its sponsorships while the attend a game. Until true behavioral-based ROI models evolve, intercepts and questionnaires will remain one of the most effective tools.

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