By A.J. Maestas, Navigate Marketing
How does your organization treat the task of sponsorship fulfillment reporting? Is it a necessary evil to satisfy an earlier promise or is it an opportunity to showcase the value of the marketing solutions you have delivered for your client?
In a perfect world it would be the latter, but it is probably the exception rather than the rule. The NBA and NHL seasons are wrapping up and outside of our friends in baseball and motorsports, the summer is a great time to re-evaluate sponsor partnerships.