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Issue 9

Tue, 09/05/2006 - 13:50
Dan Migala

From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

This past month I attended Ohio University Sports Administration’s Annual Symposium weekend. I had the distinct honor of speaking alongside of Georgetown University Athletic Director Bernard Muir, Rule 1.02’s Eric Bechtel and Arizona Diamondbacks newly promoted Executive Vice President Derrick Hall.

Throughout their presentations, I noticed a trend here that is evident in this month’s issue and with innovative sports marketers everywhere.

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Mon, 09/04/2006 - 13:49
Dan Migala

Real Life Scenario: What Would You Do?

A reader of The Migala Report who is a Vice President of Sales for a major league team recently called our office to ask a question. He described a situation they have encountered where a former season Ticket account executive left the team for similar position with another team in town in the same sport. Within weeks of his position, he began contacting his old accounts through direct mail and telemarketing. Several of the season ticket holders contacted his old team and said they were confused.

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Sun, 09/03/2006 - 13:46
Dan Migala

Nothing But Net: NBA Team Nets $150,000 in Ticket Revenue from Game Night Charity Tie

Finding an incentive for fans to attend a weekday game is sometimes not as simple as a promotional offer.

One team has discovered that a charity-based promotion can provide a natural incentive for fans to come and can even help to get your players involved in the ticket promotion. The aim of this Report is to showcase how to create a model that will help drive full-priced ticket revenue and increase the organization’s community ties.

In the pink

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Sat, 09/02/2006 - 13:45
Dan Migala

Not Just a Ticket: Insights Into Offering Season-Ticket Benefits Packages

Historically, sports fans have engaged in the purchasing of season tickets solely to ensure a first-class seat at each and every game. Now, season ticket memberships offer a deeper relationship for the fan by giving them more than just a piece of cardboard that provides them entry into the game while providing the team with a more consistent, and often times, incremental revenue streams.

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Fri, 09/01/2006 - 13:43
Dan Migala

Timber!: Chicago Rush Turn Lumberyard Deal into New Revenues for Sponsor and Team

Sponsor decision-makers will often comment that team executives do not see the forest through the trees as a way of describing the team’s inability to really understand their business.

This comment takes on new meaning with a client of the AFL Chicago Rush’s who have found a way to not only see the forest through the trees but the wood on the trees on the forest.

That is because one of the the Rush’s sponsor is Lee Lumber. The Chicago-based lumberyard has been a sponsor of the Rush since 2004.

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