The Migala Report

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Issue 6

Sun, 06/04/2006 - 13:27
Dan Migala

From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

The month of March is known in the sports community for its “Madness.”

And this issue is all about the madness that comes from shaking thing up a bit. Whether it is the Houston Rockets and Phoenix Suns reworking their facilities to “authenticate” their sponsorship offerings.

On the ticketing side, the Philadelphia Phillies and San Diego Padres have freed themselves of the maddening paper trail with distributing concession vouchers and paperless tickets respectively.

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Sat, 06/03/2006 - 13:26
Dan Migala

Charge It!: Padres Find Increase in Adoption of Credit Card Tickets

Like the Phillies, the San Diego Padres have opened their eyes to the potential of a cashless ticketing experience.

So much so, that the Padres are even offering a ticketless option for the ticket holder. The concept allows ticket buyers to store the value of the ticket to a credit card without ever holding a physical ticket until arriving at the game.

The goal of this Report is to showcase how the Padres credit card-based ticket service is growing its adoption rates and increasing the convenience for fans.

Credit report

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Fri, 06/02/2006 - 13:25
Dan Migala

Phil' er Up: Phillies Bar Coded Ticket Worth Enhances Seat Value

Teams are always trying to discover new ways to add value to their tickets and that’s exactly what the Philadelphia Phillies have done.

Literally.

The aim of this Report is to analyze how the Phillies use the bar code on their tickets to increase the value of the ticket for fans and enhance the revenue potential for the team and its concessionaire.

Cracking the code

When the Phillies moved into Citizens Bank Ballpark, it meant a lot of upgrades and changes from the outdated Veterans Stadium.

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Thu, 06/01/2006 - 13:23
Dan Migala

Authentication Process: Teams Begin to Learn Value of Authenticating Sponsor Experience In-Stadium

There has been much talk among television marketers about the “TiVo effect” that has advertisers spending less on traditional television commercials. Instead, these advertisers are investing in integrated product placements to make their product part of the show.

Sports marketers should take note because the same effect is happening in stadiums and arenas as advertisers look beyond signage. Companies are looking more to “authenticate” their sponsorship to help their brand become part of the gameday experience.

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