I was told 10 years ago by a well-respected team marketer that every idea had been tried and the industry was simply just reinventing the same idea over and over again.
While his prophecy is debatable still to this day, I have always disagreed with him and there is no better time to bring the idea to a formal discussion than the beginning of a new year.
"For MLB's Western Operations Office to do its part in maximizing the success of the inaugural World Baseball Classic, definitively putting it on the map as a significant international competition and consequently growing baseball's worldwide impact."
Laurel Prieb
Vice President
MLB Western Operations
In a recent piece in The Migala Report that examined ethics, a discussion into truth in advertising evolved. The focus of the piece resonated with teams searching for greater hard truths to write about their own frustrations and concerns regarding their ownership’s inability to see the team for how the owner sees the franchise and not how ticket buyers do.
This common occurrence can create some significant stress for ticket sellers trying to remain optimistic when selling regardless of management truly understanding the public’s perception of the team.
On April 8, 2005, The United States Postal Service filed a formal request (rate case R2005-1) to increase postage rates by an estimated 5.4% with the Postal Rate Commission. The rate increase is estimated to generate between $3.1 billion annually in additional revenues. On November 1, 2005, the Postal Rate Commission issued an opinion decision resulting from settlement talks and paving the way for an average postage rate increase of 5.4 percent effective as early as January 17, 2006.
The structure of sponsorships is becoming more complex for team executives as the pressure for brand managers to show tangible results for product or service sales mounts. This realization is leading many team and brand executives alike to spend more time and effort coordinating relationships that integrate multiple brands to strengthen the effectiveness of the promotion.
