The notion of the best ticket prospect being someone who has been to a game before is nothing new to ticket sellers.
However, the tactic of more aggressively pursuing ticket buyers from in-game attendees is becoming more and more common as teams try to grow ticket sales from existing customers.
The aim of this Report is to show how the Class AA Reading Phillies utilize in-game audiences to grow ticket sales.
The Class AA Reading Phillies did not have to look far to find $175,000 in mini-plan ticket sales. The buyers were right inside their stadium.