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Volume 3

Wed, 10/04/2006 - 13:54
Dan Migala

Diversity Ticket: River Cats Open Up Revenue Streams with Non-Baseball Ticketed Events

Like the non-traditional sponsorship categories highlighted in this month’s Report, ticketing executives are following suit with a host of non-sporting events that are maximizing non-game days and increasing revenues substantially.

The aim of this Report is to take a close look at the growth of the Class AAA Sacramento River Cats’ non-baseball events business to provide a template for teams looking to create a ticketed events business separate from their traditional sport.

Patience is a virtue

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Mon, 10/02/2006 - 13:53
Dan Migala

Sittin' Pretty: Discover New Ticket Revenues by Reconfiguring Existing Space

Ticketing executives looking for new revenues might just want to take a stroll around their facility. This is what executives from the Boston Bruins did and they began packaging a ticket offer for seats in the photographer’s pit that led to a ticket package that regularly netted $5,000 per game in ticket revenue.

The Bruins example is the foundation of this Report that aims to serve as a template for ticket executives looking to provide unique fan experiences and generate incremental revenue.

Picture this

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Sun, 10/01/2006 - 13:51
Dan Migala

To Heck With Tradition: Teams Secure Sponsor Revenue With Unique Sponsors

There are a number of traditional categories that seem to make up every properties’ sponsorship roster. It is within the non-traditional categories that properties separate themselves from the pack and exceed their budgetary goals.

The aim of this Report is to showcase example of properties that have secured non-traditional sports sponsors to provide a guide for teams looking to diversify their sponsor portfolio and increase their revenues.

Socks, Travel and Dog Food

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Tue, 09/05/2006 - 13:50
Dan Migala

From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

This past month I attended Ohio University Sports Administration’s Annual Symposium weekend. I had the distinct honor of speaking alongside of Georgetown University Athletic Director Bernard Muir, Rule 1.02’s Eric Bechtel and Arizona Diamondbacks newly promoted Executive Vice President Derrick Hall.

Throughout their presentations, I noticed a trend here that is evident in this month’s issue and with innovative sports marketers everywhere.

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Mon, 09/04/2006 - 13:49
Dan Migala

Real Life Scenario: What Would You Do?

A reader of The Migala Report who is a Vice President of Sales for a major league team recently called our office to ask a question. He described a situation they have encountered where a former season Ticket account executive left the team for similar position with another team in town in the same sport. Within weeks of his position, he began contacting his old accounts through direct mail and telemarketing. Several of the season ticket holders contacted his old team and said they were confused.

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Sun, 09/03/2006 - 13:46
Dan Migala

Nothing But Net: NBA Team Nets $150,000 in Ticket Revenue from Game Night Charity Tie

Finding an incentive for fans to attend a weekday game is sometimes not as simple as a promotional offer.

One team has discovered that a charity-based promotion can provide a natural incentive for fans to come and can even help to get your players involved in the ticket promotion. The aim of this Report is to showcase how to create a model that will help drive full-priced ticket revenue and increase the organization’s community ties.

In the pink

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Sat, 09/02/2006 - 13:45
Dan Migala

Not Just a Ticket: Insights Into Offering Season-Ticket Benefits Packages

Historically, sports fans have engaged in the purchasing of season tickets solely to ensure a first-class seat at each and every game. Now, season ticket memberships offer a deeper relationship for the fan by giving them more than just a piece of cardboard that provides them entry into the game while providing the team with a more consistent, and often times, incremental revenue streams.

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Fri, 09/01/2006 - 13:43
Dan Migala

Timber!: Chicago Rush Turn Lumberyard Deal into New Revenues for Sponsor and Team

Sponsor decision-makers will often comment that team executives do not see the forest through the trees as a way of describing the team’s inability to really understand their business.

This comment takes on new meaning with a client of the AFL Chicago Rush’s who have found a way to not only see the forest through the trees but the wood on the trees on the forest.

That is because one of the the Rush’s sponsor is Lee Lumber. The Chicago-based lumberyard has been a sponsor of the Rush since 2004.

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Sat, 08/05/2006 - 13:42
Dan Migala

From the Publisher's Desk: Read This Month's Thoughts from Publisher Dan Migala

I have to hand it to Dallas Mavericks Owner Mark Cuban.

Many teams will talk about their desire to create a triangle relationship of fans, sponsors and team but Cuban is one of a few executives who turned this fundamental desire into action.

His latest execution of this triangle effect was a surprise thank you to every fan that attended the team’s last home game. Cuban called upon American Airlines, the building naming rights partner, and convinced them to give vouchers for a free round-trip flight to everyone that attended the game.

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Thu, 08/03/2006 - 13:41
Dan Migala

Long-Term Commitment: Multiple-Year Season Ticket Offering Gains Momentum

While season ticket plans have always been a staple of every sports organization’s sales strategy, more and more teams are now offering multi-year contracts for season tickets.

Joe Etling, Director of Ticket Sales for the Class AA Erie Seawolves notes that both teams and ticket holders benefit from multi-year contracts.

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