We all know that season ticket holders are crucial to any property. You can always count on them to fill the seats and give you an earful when things are either going strong or failing especially come renewal time.
For many ticket executives, the renewal letter is the first formal step in securing a season ticket holder for another year.
The aim of this Report is to highlight the thoughts, timing and content of season ticket renewal letters by examining examples and insights from a variety of teams.
S is for sales