5 Tips for a Successful Sales Campaign

Every sales campaign has thousands of moving parts. Challenges abound to coordinate and communicate with all other interested parties. Have you ever tried explaining everything you do to the PR department? To ownership? I have and I’ve found explaining the complexity of campaigns to be very difficult. Therefore, I went back through all of our successful campaigns and synthesized five elements present in each. Regardless of how sophisticated the campaign may be, these five elements remained consistent. While the actions may change for each campaign, the steps do not.

Targeting B2B Opportunities in Uncertain Times

How do we sell to businesses in this current economic state? Who do we target? How many different types of offerings do we need to have to make sure we maximize the opportunity? All loaded questions, but questions that sales managers constantly ask themselves. Five simple strategies can help us solve the answers to these questions.

What Motivates Millennials in the Sales Force?

Early in my sales management career I knew I had a lot to learn. But, one thing I knew was certain; all sales people are motivated by career advancement and cash.

It wasn’t until I surveyed my staff that I realized how wrong I really was. I had a staff of eight aggressive, driven and motivated sales people. I learned they were motivated by internal recognition, praise, and peer approval more than my standard answer of “show me the money.” Don’t get me wrong, most of these people wanted to gain a quick promotion and eventually did, but they also wanted to gain the respect of the organization and wanted to make a difference when viewed by their peers. I also realized that I was going to need to change the way I approached my business. I needed to meet these people at their comfort level and I also needed to ask lots of questions.

Develop Core Strength

I have always enjoyed hitting the gym. Since my high school days the majority of my work outs have consisted of lifting, lifting, and more lifting. I would often skip stretching and anything to do with core and/or cardio. That is, until about five years ago, when I was swinging a golf club and threw my back out. For about two weeks, I was on the proverbial shelf. After a tip from a friend I set an appointment with a physical therapist.