I would like to apologize for the tardiness of this month’s column, but I do have an excuse – Opening Day; when all is new and fresh, and we all have the same opportunity to make it to the post-season. Fans are excited to be back at the park, employees are reenergized after the long cold baseball-less winter and the players (at least in our case) are looking to pick up where they left off, save the last game – thanks Verlander.
Enough of the nostalgia and now back to business.
I have previously mentioned in this space how honored I feel to be involved with the greatest game in the world for the last 18 years. This longevity has allowed me to see many interesting things from a fan and partnership perspective. Even greater than viewing these things I have had the opportunity to amuse myself and others with the creation of some irreverent and fun ideas that drive sponsor revenue to boot. Sure, there have been the Hermit Crab Races, Who’s In the Can and Man-Eating-Chicken (thanks Joe Wagoner), but for each one that was “one and done” there is another that lasts and resonates with fans and partners alike.
So, in true Oprah fashion I’m going to give you three of my favorite promotions. There is no real science behind these, but empirical evidence suggest (roar of the crowd, a smile on the face of a fan) that these work for both our partners and our fans: