"The four most dangerous words in investing are 'This time it’s different.'" Sir John Templeton
Investing is always a touchy subject because the mere definition of invest means to commit something in order to seek a return. The word invest cannot be mentioned without the word return. Investments occur all throughout the sports industry. Owners invest in teams, sponsors invest in teams, fans invest in teams, and general managers invest in players. Yes, the sports world is filled with a variety of investments and a variety of expectations on the return on investment, or ROI.