Marci Grebstein
Vice President of Media and Marketing
Staples
“I would spend the day doing less selling and more listening. I would ask each sponsor to articulate their marketing communication goals and tell me how the sponsorship can or is helping them to achieve those goals. Very simple but too often forgotten.”
Tena Griffin
Manager of Sports Marketing
Southwest Airlines
With cost savings and the potential for immediate results, ticket sellers are quick to realize the obvious benefits to e-mail sales campaigns.
However, there are some valuable lessons that any team should learn from to maximize sales results while minimizing subscribers requesting to be added to the dreaded unsubscribe list.
The objective of this Report is to showcase successful e-mail ticket strategies from major league, minor league and collegiate organizations.
It may be hard for us in the industry to believe that people have lives outside of sports.
With fans not knowing their schedules, many are unable to commit to either half-season or full-season plans. Because teams are always looking to fill seats, many are upping their efforts to offer ticket packages that do not require a full commitment.
The aim of this Report is to showcase some successful flexible ticket packages with high redemption rates with the goal of immediate revenue and to offer the possibility to grow these customers into a half-season or full-season plan.
As for our sponsorship objectives, with our NFL team sponsorships, we have a program that we call the "Four Quadrants to Success." These four areas include:
Quadrant 1: Brand Building
Quadrant 2: Business Building
Quadrant 3: Channel Marketing
Quadrant 4: B-to-B Marketing
Timing is everything in business and sponsorship renewals are no different.
While contracts stipulate an official end date to a relationship, the challenge of when to begin a formal discussion on a sponsorship renewal is a grey area for many properties.
The aim of this Report is to show in their own words the preferences and internal strategies of a sponsorship agency and a brand to help better understand the timing of the renewal process.
Steve Lauletta
President
The Radiate Group
The Migala Report sits down with Moneyball writer Michael Lewis to provide some insights into what sports marketers can learn from the book.
In every segment of the sports marketing industry, marketing professionals have a very good sense of what doesn’t work.
Yet many marketers continually approach their jobs just like many major league baseball team scouting departments—they either don’t take the time to consider alternative approaches or don’t have the fortitude for change and the end result is identical.
