It has been well documented by many that sports sponsorship is not brain surgery.
Just don’t tell that to Key Bank.
The Indianapolis-based bank takes a surgical approach to making their sponsorship decisions. By examining their
internal methods for sponsorship, property and sponsorship executives can become better patients and surgeons.
Is there a doctor in the house?
For Key Bank, the diagnostic approach to sponsorship decisions begins with a consultative process that identifies the company’s needs and focuses on what keeps them up at night.