Better to Give- Better Giveaway Items to Drive Ticket Sales

Measuring the true “success” of a giveaway item is often subjective when looking at promotional nights in general. Each individual team has its own reasons and motivations to do what they want to do, when and how they want to do it. The common thread among successful promotions, however, is that there is a defined strategy and personal commitment that goes into every successful promotion- in addition to a killer giveaway item.

The aim of this Report is to detail that common thread, and provide properties with the tools to succeed in their next promotion.

Overdelivery: Understand Simple Tactics to Consistently Add Value for Sponsors

Underpromise. Overdeliver.

Like a drill sergeant barking out instructions, property executives are trained to adhere to these concepts like some sort of code. More than likely, however, their efforts fall on deaf ears of the sponsor because the client defines overdelivery differently than the property does.

The intention of this Report is to generate a discussion on overdelivery from the sponsor and agency perspective in order to help provide properties with insights into better servicing their sponsors, that will deliver benefits that can be realized during renewal negotiations.

Members Only: Learn How Teams are Shifting Their Season Ticket Holders into Membership Plans

Teams often attempt to provide incentives to season ticket holders to bring them closer to the organization, but perhaps no organization has taken the notion as far as the Columbus Crew and the Miami Heat.

These two teams have created membership plans for their season ticket holders that increase the bond between the team and the fan, which has led to an increase in season ticket revenues.

The aim of this Report is to showcase how these teams have established their programs, and have experienced positive results.

Members Only

The Closer: Understand New Methods to More Effectively Handle Sponsorship Negotiations

Depending on the involved parties, negotiations can be extremely complicated or they can be simple.

The aim of this Report is to highlight first person accounts from three leading sponsorship decision-makers who will share their thoughts on what makes a successful sponsorship negotiation.

Jeannie Goldstein
Executive Vice President and Managing Director
141 Worldwide Premiere Sports and Entertainment