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Issue 12

Sat, 12/04/2004 - 09:32
Dan Migala

Honeymoon's Over: Grow Ticket Sales After the Facility or Team Championship Isn't So New Anymore

The dreaded “Sophomore Slump” is something that keeps countless ticket directors up at night.

The season following the opening of a new building, a championship year or an expansion year can quickly humble even the most confident and prepared sales staff.

The aim of this Report is to showcase the parallels and differences between the tactics of the ticketing departments of the Chicago Bulls following their championship run and the AFL Philadelphia Soul following their inaugural year last season.

New school

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Fri, 12/03/2004 - 09:27
Dan Migala

Ethnic Studies: How to Create Ethnic Promotional Nights That Grow Ticket Sales

Ethnic theme nights have represented as much as a 9,000 seat bump in ticket sales for a Major League Baseball team.

While it is unlikely to expect this level of success with every event like a “Hispanic Night” and “Italian Heritage Night,” there are some essential lessons that every team marketer should understand before scheduling their own culturally-themed promotional nights.

The aim of this Report is to showcase the variables that led to success and failures of ethnic-based promotional nights.

Think long-term

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Thu, 12/02/2004 - 09:22
Dan Migala

Survey Says: How to Accurately Survey Your Fans to Collect Information That Sposors Need to Know

The difference between a successful sponsorship presentation and a failed pitch or correctly approaching a new fan development opportunity can sometimes be attributed to not having the right data to making an educated decision.

These are just a few of the reasons that a growing number of team sponsorship and marketing executives are putting an increased emphasis on research that not only allows them to increase their potential to secure new sponsorship dollars but to make more educated marketing decisions.

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Wed, 12/01/2004 - 09:19
Dan Migala

Working Together: Successful Ideas to Create Cross-Promotional Opportunities Among Existing Sponsors

Designing multi-dimensional sponsorships that benefit more than one sponsor and a property are becoming more common deal structures as properties look to exploit revenue potential and sponsors face increased pressure to maximize their return on investment.

The aim of this Report is to use a new relationship among Arlington Park horse racing track and three corporate partners as a guideline for how to create similar relationships in your organization.

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