This article introduces a new career field to The Migala Report: Event Presentation.
Game entertainment, game operations, live programming – these are some words people typically use to describe what is ultimately become known as “event presentation.” So what is event presentation? When I ask today’s sports management students this very question, the response seems to be consistent along the lines of, “entertaining fans from the moment they arrive to the moment they leave.” Although this is true, today’s marketplace has transformed the definition of event presentation to include so much more. For the purpose of this article, I’m referring to sporting events, but the same principles apply to other events. To begin to define event presentation it’s important to visualize event presentation as a wheel with many spokes. The spokes represent the elements that must be incorporated into each and every event to support an organization’s objectives. These elements can include: