The Migala Report

Blogs

Issue 10

Mon, 10/04/2004 - 14:01
Dan Migala
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Teamwork: How to Work Together with Other Teams in Your Market to Improve Collective Sales Efforts

Sports team rivalries are often compared to the Hatfield and McCoys on-the-field. While the competition that happens between the players heightens, the days of team marketing executive rivalries might be dead as more teams are embracing fans of multiple sports as opportunities—both economic and fan servicing—continue to arise.

The shift to work together is generating an increase in revenue and customer happiness.

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Sun, 10/03/2004 - 13:58
Dan Migala
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Displaced Fans: How to Improve Your Sales Efforts to Fans Outside Your Market

Team marketing executives are spending a significant amount of time pursuing marketing strategies to attract individual demographic segments of their fanbase.

The more traditional segments of their fanbases are separated by gender, age and race. While these groups are significant, it is critical that teams do not forget another key segment of customers: displaced fans.

The aim of this Report is to show the importance, both tangibly and intangibly, of continually marketing to fans outside the market and to provide a template for teams to maintain relationships with displaced fans.

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Sat, 10/02/2004 - 13:56
Dan Migala
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Breaking Tradition: A Profile of Some Non-Traditional Inventory that is Getting the Attention and Dollars of Sponsors

Securing corporate sponsorship revenue and identifying new prospects is a universal challenge for team sponsorship executives of all levels.

Some team executives are discovering that there is another worthwhile path to growing sponsorship revenues. These executives are securing new and add-on dollars by identifying new inventory to sell.

The aim of this Report is to highlight five pieces of non-traditional sponsorship inventory that teams have discovered and secured new dollars from sponsors.

Tailored sponsorship

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Fri, 10/01/2004 - 13:50
Dan Migala
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Reaching the Summit: A Look Into How to Successfully Hold a Summit of Your Organization's Sponsor Decision-Makers

With increased pressure on sponsor executive’s time, many teams are finding that the days of the boondoggle trips with sponsors might be over.

A growing number of teams are replacing hospitality trips with educational sponsor summits whose objectives are to educate sponsors on trends and to give the team a formal platform to show their commitment to the partnership.

The aim of this Report is to showcase different approaches to these summits and to provide a framework for teams to create a compelling meeting for their sponsors.

Burn, Burn, Burn…

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