Cold calls. Jerseys. Tickets. Information packets.
They are all traditional tactics of getting a decision-maker’s attention but are they effective?
The Class A Brooklyn Cyclones report a 95 percent success rate in securing a sponsor’s business if they can get a meeting at the ballpark with a prospect.
That is a big “if.”
As the pressure to be on the prospect’s radar becomes greater, so does the level of inventiveness required by property sales executives to create compelling sponsor attention-getting offerings that can help tee up a formal presentation.