Article by Ron Contorno, President of Full House Sports Marketing and Full House Direct
Direct mail is moving the sales needle for sports and entertainment organizations. There are several reasons why this old school medium is making a comeback for ticket sales departments:
1. Prospects are not receiving or responding to email. Emails are getting harder and harder to deliver. Even when you have a relationship with the intended party, your message might wind up in their spam folder or blocked by their server. Prospecting using email will produce very little, if any, success.