Negotiating a sports sponsorship has often been compared to being married. You have to be patient, flexible, in some cases demanding and understanding to the needs of your partner.
The aim of this Report is to showcase how to improve your sports sponsorship negotiations skills. The Report will showcase examples and ideas from properties, sponsors and agencies that continue to successfully negotiate from both sides of the table leaving both parties feeling like the partnerships will live happily ever after.
Selling vs. Marketing