Make every word and every prop in every sponsorship sales pitch count.
Greg Maddux was one of the greatest pitchers ever in Major League Baseball. He won 355 games, the second most ever since the dead ball era ended. How did he do it?
He wasn't overpowering. His fastball regularly topped out at 85 mph. He didn't have a nasty, biting curve ball like Sandy Koufax. He wasn't Randy Johnson tall or intimidating. In fact, Maddux is no more than 5'10".