What's your plan to call on the prospects with the money and time/people to buy and use season tickets?
It's happened twice in the last month. Both times I wanted to reach across the desk and grab the person by their shirt and politely smack them and scream, "You're leaving a huge amount of money on the table. Why????"
But, after some thinking, I realized they were leaving that money on the table because it was going to take time and a real commitment to go get it. They thought it was going to be too risky to stick their neck out on the line and ask for the resources to go get that money. And, they probably were afraid because they didn't know how to.
Let me explain each situation.