The Migala Report

Join the report >>

To prevent automated spam submissions leave this field empty.

Forgot your password?

Volume 1

Sat, 12/04/2004 - 09:32
Dan Migala

Honeymoon's Over: Grow Ticket Sales After the Facility or Team Championship Isn't So New Anymore

The dreaded “Sophomore Slump” is something that keeps countless ticket directors up at night.

The season following the opening of a new building, a championship year or an expansion year can quickly humble even the most confident and prepared sales staff.

The aim of this Report is to showcase the parallels and differences between the tactics of the ticketing departments of the Chicago Bulls following their championship run and the AFL Philadelphia Soul following their inaugural year last season.

New school

Read More +
Fri, 12/03/2004 - 09:27
Dan Migala

Ethnic Studies: How to Create Ethnic Promotional Nights That Grow Ticket Sales

Ethnic theme nights have represented as much as a 9,000 seat bump in ticket sales for a Major League Baseball team.

While it is unlikely to expect this level of success with every event like a “Hispanic Night” and “Italian Heritage Night,” there are some essential lessons that every team marketer should understand before scheduling their own culturally-themed promotional nights.

The aim of this Report is to showcase the variables that led to success and failures of ethnic-based promotional nights.

Think long-term

Read More +
Thu, 12/02/2004 - 09:22
Dan Migala

Survey Says: How to Accurately Survey Your Fans to Collect Information That Sposors Need to Know

The difference between a successful sponsorship presentation and a failed pitch or correctly approaching a new fan development opportunity can sometimes be attributed to not having the right data to making an educated decision.

These are just a few of the reasons that a growing number of team sponsorship and marketing executives are putting an increased emphasis on research that not only allows them to increase their potential to secure new sponsorship dollars but to make more educated marketing decisions.

Read More +
Wed, 12/01/2004 - 09:19
Dan Migala

Working Together: Successful Ideas to Create Cross-Promotional Opportunities Among Existing Sponsors

Designing multi-dimensional sponsorships that benefit more than one sponsor and a property are becoming more common deal structures as properties look to exploit revenue potential and sponsors face increased pressure to maximize their return on investment.

The aim of this Report is to use a new relationship among Arlington Park horse racing track and three corporate partners as a guideline for how to create similar relationships in your organization.

Read More +
Thu, 11/04/2004 - 14:13
Dan Migala

Should We Do It?: How to Know if a Gameday Promotion is a Good Idea and Will lead to Incremental Ticket Sales

Theme night promotions are designed to generate two things: publicity and incremental ticket sales.

Arguably, the more bizarre and unique the promotion is can lead to a greater increase in tickets sold and attract in the much-coveted entertainment seeker to the game.

However, as teams try to create unique promotions, they sometimes run the risk of going too far and cross the unwritten line of social standards.

Read More +
Wed, 11/03/2004 - 14:10
Dan Migala

Mini-Me: How to Improve Your Mini-Season Ticket Plan Sales

While many teams have long considered partial season ticket plans to be a method to lead in to full season ticket buyers, several teams are finding that these mini-plan holders are also proving to be substantial revenue-generators in their own right.

The aim of this Report is to examine how these organizations approach mini-plan sales and the reasons for their consistent annual success in partial season ticket offerings.

Consistency

Read More +
Tue, 11/02/2004 - 14:09
Dan Migala

Price is Right: How to Better Justify to Companies the Price of a Sponsorship

The crossroads of virtually every sponsorship negotiation is when the cost of the package is introduced into the negotiations.

Whether this is done during the initial meeting or towards the end of the process, introduction of price is often a difficult process.

It doesn’t have to be.

The aim of this Report is to showcase insights from leading sponsorship executives in their own words on how to more effectively introduce pricing into negotiations and ultimately improve the chances of securing a signed contract.

Michael Chaney

Read More +
Mon, 11/01/2004 - 14:03
Dan Migala

Talking Heads: Feedback from Leading Sponsor Decision-Makers on How Teams Can Improve Relations with Sponsors

An NHL sponsorship executive recently shared a story during an interview in which he claimed that the organization would jump through a brick wall for any of their sponsors.

While this example serves as a fitting metaphor to the lengths any team would go to keep a sponsor happy, they might be better off asking the sponsor what really makes them happy before inflicting pain on themselves.

Read More +
Mon, 10/04/2004 - 14:01
Dan Migala

Teamwork: How to Work Together with Other Teams in Your Market to Improve Collective Sales Efforts

Sports team rivalries are often compared to the Hatfield and McCoys on-the-field. While the competition that happens between the players heightens, the days of team marketing executive rivalries might be dead as more teams are embracing fans of multiple sports as opportunities—both economic and fan servicing—continue to arise.

The shift to work together is generating an increase in revenue and customer happiness.

Read More +
Sun, 10/03/2004 - 13:58
Dan Migala

Displaced Fans: How to Improve Your Sales Efforts to Fans Outside Your Market

Team marketing executives are spending a significant amount of time pursuing marketing strategies to attract individual demographic segments of their fanbase.

The more traditional segments of their fanbases are separated by gender, age and race. While these groups are significant, it is critical that teams do not forget another key segment of customers: displaced fans.

The aim of this Report is to show the importance, both tangibly and intangibly, of continually marketing to fans outside the market and to provide a template for teams to maintain relationships with displaced fans.

Read More +
Developed by Old Hat Creative