The first 90 days of a new sponsorship is very similar to the first 90 days of a new job. It is all about getting to know each other, putting your best foot forward, establishing the parameters of the relationship and continually working to impress.
All partnerships have a variety of courtship periods. Some are long, some are short, some are sought out and others are forced. Regardless of the reason for inking the relationship, these first 90 days are the time where both parties should put the negotiation period behind them and put forth good effort to make sure things get started on the right foot.