By Steve DeLay
Ticket sales isn’t rocket science, if you keep the fundamentals in mind.
Before their first practice at training camp every year, Vince Lombardi used to call together his team for a meeting.
He would prowl back and forth in front of the players with his hands behind his back until everyone was settled and he had their full attention. He then would stop, pause and look at the players with fire in his eyes. He then would bring a football from behind his back.
“Gentlemen, this is a football,” he would say. “If we block and we tackle, this game is not that difficult. It’s all about the fundamentals.”