The Migala Report

Blogs

Issue 2

Wed, 02/04/2004 - 11:45
Dan Migala
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IronBirds Discover No Excuses on Path to Overcoming Ticket Sales Objections

“There are too many games.”
““The food is too expensive.”
““We’ll just walk-up and buy tickets.”

For any ticket sales executive trying to cultivate new sales or secure renewals, these responses are as easy for forecast as the sunrise each morning.

Dealing with rejection comes with the territory of the job of ticket sales but as one minor league baseball team is finding out, the predictability of the rejection can lead to a powerful sales tool and they now welcome rejection.

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Tue, 02/03/2004 - 11:43
Dan Migala
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Making Cents of Renewals: Team Executives Outline Approaches to Successful Season Ticket Renewal Strategies

At any level of the sports industry, the season ticket holder is undoubtedly the heart of every team’s revenue potential.

With a continued slumping economy and more entertainment options, it is no secret that an investment for a season ticket from a corporation or individual is becoming tougher each year.

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Mon, 02/02/2004 - 11:38
Dan Migala
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Flexible Sales Strategies Can Lead to Incremental Sponsorship Dollars

The difference between selling sponsorships and developing marketing partnerships can be broken down into one word: flexibility.

At least this is what executives from the Class A Inland Empire 66ers might argue after a flexible approach to cultivating new sponsorship dollars helped the team triple its sponsorship revenue in the last 24 months and in some cases led to a 50 percent increase in a individual sponsor’s commitment.

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Sun, 02/01/2004 - 11:34
Dan Migala
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Turning Cold Calls into Hot Leads: Leading Sponsorship Executives Outline the Do’s and Don’ts of Cold Calling

For anyone selling sports sponsorships, cold calling is easily one of the most dreaded aspects of their job. Having to make phone call after phone call to sponsors with few, if any results, can feel like an exercise in futility.

But when a cold call is credited as the beginning of a $750 million sponsorship between NEXTEL and NASCAR, it brought hope to those who depend on the simplest method of cultivating new sponsorship dollars.

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