What do we really know about how people respond to social media? Based on research, here are three truths you can bank on.
Followers = Brand Advocates
Brand advocates are your most loyal, engaged, enthusiastic, and valuable fans. The number of Facebook or Twitter followers of a team or a player is a measure of brand advocacy. Over 60% of Facebook fans and nearly 80% of Twitter followers are likely to recommend and the majority of these are likely to buy from those they like on Facebook (50%) or follow on Twitter (67%).