As a sales manager, when was the last time you fully evaluated all of your products and the associated benefits? How is what you’re doing compare to others in this industry?
Sports sales executives and managers tend to stick to the basics when it comes to perks included with a fan’s purchase. Full season tickets, partial plans and group tickets all represent a vast majority of revenues, in addition to single game tickets. We focus so much on adding benefits to ticket packages that the rest of our customers, who spend a significant amount of money, may be neglected.