Do your sponsorship presentations look just like everyone else's?
Recently I visited a friend that evaluates and negotiates corporate partnerships for one of the world’s largest communication companies. I noticed a large stack of presentations on the corner of her desk and was not surprised to learn that these were sponsorship proposals and recaps from sports teams all over the country. Some had only a staple in the top left corner, some were bound with a cover, and some were even packaged in tin boxes. While the content may have been different, they all had two identical features: created in PowerPoint and covered in dust. She would read them eventually, but not anytime soon. And when she did, I’m sure she would go through them quickly and the benefits of a partnership with the Tigers would be overlooked or confused with the benefits of a partnership with the Wildcats.