The Migala Report

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Issue 1

Tue, 01/10/2012 - 11:01
Tyler Epp

Is it time to install WiFi in your venue?

The 2012 Consumer Electronics Show (CES) is upon us again, reminding us of how important technology and communication are to our business. One of the key points of discussion at CES this year is expected to be device interconnectivity. By 2015, the average household is expected to have 15 devices that will all be interconnected—from tablets, to televisions, to dishwashers—our lives are seemingly destined to be controlled by some sort of "technology command center" on our coffee tables. No doubt, the Jetsons are becoming a reality right before our eyes. The question obviously follows for those of us who make our livings in the sports business world...if homes are going to have this type of interconnectivity, why can't our stadiums and ballparks?

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Wed, 01/04/2012 - 15:33
Kirk L. Wakefield

What gets a salesperson fired?

Last month (read here)we reported on the characteristics hiring managers look for when evaluating prospective candidates for positions in their organizations. In this article we follow up with a focus on the characteristics most likely to lead to dismissal.

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Tue, 01/03/2012 - 12:00
Bryan Apgar

Should you add Live Chat to your website to drive ticket sales?

The world is changing due to the Internet, social media and the ability to instantly get information, whether it is news of the day, the best deals or an answer to your question. Businesses and individuals are finding new ways to stay connected with those they care about; their customers, family and friends — virtually everyone. Sports teams are no different. They’re always trying to keep in touch with their customers and fans

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Mon, 01/02/2012 - 17:50
Kris Katseanes

Helping sales reps identify successful days

How do we gauge a successful day for our sales representatives? Identifying successful days are so important because daily habits are formed. Those who recognize and engrain successful daily habits will be great over the coming weeks and months, while those that don’t won’t last. Obvious indicators include revenue generated or calls made, but consider the possible flaws in these daily gauges (at least in the short term):

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Mon, 01/02/2012 - 14:43
Tracie Hitz

Do The Job You Want and the One You Have

The first piece of career advice I ever received was, "Dress for the job you want, not the one you have." Through the years I passed along that advice and then developed variations of it as young professionals reached out to me for help with how to take the next steps in their careers, specifically with internal promotions. They were being praised in their current roles, but those above were overlooking them as replacements for their bosses who were moving on to other organizations.

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Mon, 01/02/2012 - 11:38
Angelina Lawton

The Digideck: Bringing Sponsorship Inventory to Life

Do your sponsorship presentations look just like everyone else's?

Recently I visited a friend that evaluates and negotiates corporate partnerships for one of the world’s largest communication companies. I noticed a large stack of presentations on the corner of her desk and was not surprised to learn that these were sponsorship proposals and recaps from sports teams all over the country. Some had only a staple in the top left corner, some were bound with a cover, and some were even packaged in tin boxes. While the content may have been different, they all had two identical features: created in PowerPoint and covered in dust. She would read them eventually, but not anytime soon. And when she did, I’m sure she would go through them quickly and the benefits of a partnership with the Tigers would be overlooked or confused with the benefits of a partnership with the Wildcats.

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