Sell Yourself Using Amazon

If you don't have anything to say, find something. This is what I tell people who say they aren't on Twitter because "no one cares about what I have to say." After walking them through the amazing world of Twitter, see the value in using this avenue as a way to promote their personal brand. As with every sale, people need to hear your message multiple times before they buy it. I often use national brands to get inspiration to build my brand, especially Amazon and Apple, so I was intrigued by this article about why companies should model themselves after Amazon instead of Apple. Let's take a look at how some of Amazon's success could translate to developing a personal brand.

If You Wanna Sell Out, You Gotta Sell Out

If Yogi Berra was in ticket sales, that would have been his philosophy.

Helping Others Is Good

During the holiday season our office volunteers at a local soup kitchen. We work side-by-side with the regular volunteers preparing lunch and serving it to local people in need. The kitchen’s clients run the gamut from families with children to adult men and women down on their luck. Many of the clients are homeless and some display signs of mental illness. On my volunteer day we served over 600 meals in just a couple of hours. The appreciation on the faces of the clients was effusive and the sense of helping those less fortunate appeared to buoy the spirits of the volunteers.

Immediately following my shift I drove back to the office to prepare for our post season departmental outing. As I drove it occurred to me that my typical cynical outlook had been replaced with a smile on my face and a whistle on my lips…I felt good. As I continued my trek to the Coliseum I explored my euphoric state further and came to one very simple explanation, helping others is good. That’s it. Nothing earth shattering – helping others is good.

Ticketing: You’ve Come A long Way Baby

Ticketing has changed in many ways over the years; there has been consolidation, rising ticket prices and many technological advances. There are now more viable choices to those selling tickets in the sports and entertainment world when it comes to picking a ticketing partner. The growth of business in the ticketing world has not only helped create a competitive environment for those choosing a ticketing system or renewing a contract. It has also driven the ticketing companies to spend capital on improving the ticketing platforms.