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BenGroneman's picture

Combing through my usual morning readings, I suddenly found myself smiling, thinking, “WOW… that’s amazing.”

It wasn’t a jaw-dropping highlight reel. It wasn’t a new 100 million dollar sponsorship deal, nor a roster move from a top executive. No, it was Spurs’ coach Becky Hammon, who like many this summer, quickly reminded me why I love working in our amazing industry.

For my money, nothing brings people and communities together quite like sport. Sports provide common ground, serving as an important platform for relationship building. They fuel heated debates, both trivial and critical. They test discipline and determination. Sports are historic drivers of change, in so many ways – socially, politically, and technologically.

When Greg Popovich hired Becky Hammon as the first full-time assistant coach in NBA history last summer, for some, it was on to the next story. It was the Spurs. It was Popovich. Many speculated about the significance of her actual role on staff. On Monday, the first-year head coach led the Spurs to the 2015 NBA Summer League Championship – the first female to ever accomplish the feat. Very impressive, and an important role model to the thousands of young girls aspiring to enter the coaching ranks someday. To learn of her story coming full-circle, I smiled.

Sports offer moments and inspirations. They teach valuable lessons and create unbelievable experiences for people. As sports marketers, it is important we constantly remind ourselves of this. Every day we have the opportunity to help create, enhance and share these special moments while connecting people, brands and business executives. Pretty neat when you think about it, right?

I found Becky’s post-game comments particularly noteworthy, with obvious takeaways for all of us as we grow our careers:

"You never know what your journey has in store," Hammon said, according to Sports Illustrated. "You just work hard and keep your nose to the grind. You do things the right way, you treat people the right way, and good things happen."

Here are a few of my other favorite sports moments from the summer that make me proud to work in the industry:

Team USA Women Winning World Cup Gold – Great to have the U.S. Women back atop the world rankings, particularly beating Japan and avenging the heartbreaking 2011 final.
MLB All-Star Game & Home Run Derby - With the host Cincinnati Reds showcasing my hometown of Cincinnati, OH, I couldn’t help but get goosebumps as I watched the crowd cheer on the hometown Red, Todd Frazier, to an exciting victory. The Home Run Derby is back!
Triple Crown Winner American Pharaoh – Ending the 37-year drought, an amazing performance at the Belmont Stakes by the best horse we will see for a while.
The ESPY’s – From Devon Still’s acceptance speech on behalf of daughter Leah, Lauren Hill’s Best Moment, Caitlin Jenner’s urging for the acceptance of others– all very touching, amazing stuff that show how powerful and influential the sports community can be.

Exciting, emotional and unpredictable experiences are why I love working in sports. How about you?

About the author:
Ben Groneman
Ben joined Property Consulting Group in May of 2015 as an Account Executive, focusing primarily on exploring partnership opportunities for PCG client, Minor League Baseball (MiLB). Prior to joining PCG, Ben spent three years with TeamWork Online, the sport and live event industry's premier online recruiting network, managing relationships with clients in the NBA, NFL, MLB, MiLB, NHL, PGA TOUR, ATP Tour, IMG, USNGB’s and more.

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