Cleveland Browns and Sportsdigita Change the Ticket Experience with ‘DigitAR’
Fri, 05/04/2012 - 13:46 — Angelina Lawton
According to a recent survey conducted by Pew Internet, 58 percent of Americans now report that they perform online research concerning the products and services they are considering purchasing. Fans looking to buy tickets are exactly the same way. When purchasing tickets, fans need to be able to feel confident knowing exactly what their gameday experience will be like from their seat before becoming a season ticket holder or even a single game buyer.
Up until now, fans have been limited to computerized rendered images and static seat maps when browsing prospective tickets to buy. The Cleveland Browns were the first to recognize this pain and teamed up with Sportsdigita to launch a first-of-its-kind seat viewer, featuring authentic 360-degree panoramic photographs of every section, suite, and hospitality areas.
Customized to drive Browns ticket sales and to further engage prospective ticket buyers of Browns Stadium, the DigitAR’s unique features surpass the effectiveness of obsolete seat maps teams may be using today.
The benefits DigitAR can bring to a franchise are simple.
Helping Ticket Sales Reps and Increasing Consumer Confidence
The innovative platform improves the way tickets are purchased, but more importantly, how they are sold. By supplying fans with the real view from any prospective seat, DigitAR increases consumer confidence in what they are getting and makes it easier for the sales rep to communicate the features and benefits in a personalized manner. The ticket sales rep can also interact directly with the added live-chat feature, which supports an effective online communication with the interested fan. The prospective buyer and salesperson can view and share up to four locations at once using the side-by-side comparison feature.
“My sales team is already using the platform to show our fans their options as they discuss over the phone. People get excited when they see the authentic, 360 degree view from the section or premium hospitality section they're considering," said Cleveland Browns VP of Sales, Chris Gallagher. "Sportsdigita was great to work with. They created the DigitAR in a fraction of the time and for half the cost of other companies.”
With this state-of-the-art technology, no longer are teams just selling a seat. Sportsdigita’s DigitAR allows them to sell the experience even before the fan arrives at the gate.
Sportsdigita is a rapidly growing digital creative and development agency specializing in helping professional sports teams stay on the cutting edge of the internet age. Based out of Minneapolis, the agency is comprised of former sport executives and provides its clients with integrated and personalized campaigns that involve web development, social media initiatives, and mobile capabilities to assist franchises cost-effectively reach their fans, partners, and prospects.
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